Legal
Privacy Policy
Last updated: July 23, 2026
1. Introduction
This Privacy Policy describes how GALA, LLC (“GALA,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit our website, apply for membership, use the members portal, communicate with our concierge, or otherwise interact with us (collectively, the “Services”).
GALA operates a private membership platform based in New York City, United States. Applicants and members may be located worldwide.
This Privacy Policy should be read together with our Terms of Service, which govern your use of the Services.
By using the Services, you acknowledge this Privacy Policy. If you do not agree, do not use the Services.
2. Scope
This Privacy Policy applies to personal information we process in connection with the Services. It does not apply to third-party websites, services, or social platforms that may link to or from our Services.
Where a specific feature (for example, payment processing or identity verification) is provided by a third party, that provider’s privacy policy may also apply to information processed through their service.
3. Information We Collect
We collect information directly from you, automatically when you use the Services, and from service providers who help us operate the platform.
3.1 Membership application information
When you apply for membership, we collect information you submit through the application, which may include:
- Name, email address, and phone number
- Date of birth (to confirm age eligibility)
- City and state of residence; if you are outside the United States, country of origin
- Whether you were introduced by a member or reference, and any name or reference you provide
- Optional social and professional links (such as Instagram, LinkedIn, website, portfolio, or other links), or an indication that you prefer not to provide them
- A short personal introduction and how you expect to use GALA (personal, professional, or both), including optional professional context
- Collection preferences you share (for example, pieces, sizes, and notes about what you hope to experience)
- Your acknowledgment of our Terms of Service and Privacy Policy, and the time of that acknowledgment
- Any other information you voluntarily submit in the application or in follow-up communications with us
3.2 Identity verification information
If your application advances, we may use an identity-verification provider (such as Persona) to confirm your identity. Through that process, we may collect or receive government-issued identification images and extracted data, selfie or biometric comparison data used for liveness and identity matching, and verification results or fraud indicators.
3.3 Account and membership information
If you are approved, we may collect and maintain account credentials, membership status, reservation and experience history, Experience Credit balances, communication preferences, and concierge correspondence.
3.4 Payment information
Payments are processed by Stripe, Inc. and its affiliates (“Stripe”). We may receive from Stripe transaction confirmations, limited card details (such as last four digits and card brand), billing address, and payment status. We do not store full payment card numbers on our systems.
3.5 Experience and logistics information
When you reserve or experience a piece, we may collect delivery or pickup preferences, scheduling information, confirmations of receipt and return, and condition documentation related to pieces (including photographs).
3.6 Device and usage information
When you access the Services, we may automatically collect:
- IP address, browser type, device information, and operating system
- Pages viewed, links clicked, and interaction data within the site or portal
- Referring URL and approximate location derived from IP address
- Log files, error reports, and performance diagnostics
- Cookies or similar technologies needed to operate, secure, and understand use of the Services. For details, see our Cookie Policy.
3.7 Communications
We collect the content of emails, messages, and other communications you send to us, along with related metadata such as timestamps and delivery status.
4. How We Use Information
We use personal information to:
- Review and evaluate membership applications
- Verify identity and eligibility (including age verification)
- Create and administer member accounts
- Process membership fees, reservation fees, security deposits, and acquisitions
- Facilitate delivery, return, and condition assessment of pieces
- Communicate about applications, reservations, returns, billing, and membership status
- Calculate and apply Experience Credits toward eligible acquisitions, as described in the members portal
- Detect and prevent fraud, loss, theft, and unauthorized use
- Enforce our Terms of Service and protect GALA, members, and inventory
- Comply with legal obligations and respond to lawful requests
- Improve, maintain, and secure the Services
- Send membership-related and, where permitted, promotional communications
6. International Applicants and Transfers
GALA is based in the United States. If you apply or use the Services from outside the United States, your information will be processed in the United States and may be subject to U.S. law.
By submitting an application or otherwise using the Services, you understand that your information may be transferred to, stored in, and processed in the United States and other jurisdictions where our service providers operate.
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
- Application records — for as long as needed to evaluate membership, prevent fraud, and maintain records of our decisions
- Account and transaction records — for the duration of membership and a reasonable period afterward for tax, accounting, dispute, and legal purposes
- Identity verification records — as needed for security and compliance, consistent with our providers’ practices
- Payment records — as required by tax, accounting, and financial regulations
- Communications — as needed to provide support and maintain business records
8. Security
We implement administrative, technical, and organizational measures designed to protect personal information, including access controls, encryption in transit (HTTPS), and restricted access on a need-to-know basis.
No method of transmission or storage is completely secure. We cannot guarantee absolute security.
9. Your Privacy Rights and Choices
Depending on where you live, you may have rights regarding your personal information, including the right to request access, correction, deletion, or a copy of certain information, and to opt out of marketing communications.
To exercise privacy rights, contact members@officialgala.com. We may need to verify your identity before responding.
You may opt out of promotional emails by using the unsubscribe link in any marketing message. We may still send transactional messages related to your application, membership, or reservations.
If you receive SMS messages from us, you may opt out by following the instructions in the message or by contacting us.
11. Children
The Services are not directed to individuals under twenty-one (21) years of age. We do not knowingly collect personal information from anyone under 21. If we learn we have collected such information, we will delete it promptly.
12. Third-Party Links and Services
The Services may contain links to third-party websites or services (including social platforms you reference in your application). This Privacy Policy does not apply to those third parties. Review their privacy policies before providing information.
Your use of Stripe, Persona, or other third-party services is also subject to their respective privacy policies and terms.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date and, where required by law, provide additional notice or obtain consent.
Your continued use of the Services after an update constitutes acceptance of the revised Privacy Policy, to the extent permitted by law.
14. Contact Us
For privacy questions or to exercise your rights, contact:
GALA, LLC
Email: members@officialgala.com
New York, New York, United States